Amazon Cuts The Cord, Drops AMP Radio
After launching in March 2022 and less that two years of life, Amazon had made the decision to shut down AMP Live Radio. With the amount of people isolating during the Pandemic, Amazon started the live music platform to compete with other live audio social services such as Twitter Spaces or Clubhouse, the latter announced a 50% reduction in staff to deal with post-pandemic market shifts back in April 2023.
Even though it’s shutting down, the AMP app itself is still available to download, but we might see it disappear from both the Google Play and iOS stores in the coming days/weeks. “We learned a lot about how live music communities interact in the process, which we are bringing to bear as we build new fan experiences at scale in Amazon Music,” said Amazon Music spokesperson Rebecca Silverman. Hopefully this is a “fall back and regroup” for AMP instead of “we have decided to shut it down forever”.
I’ve been looking to expand Boolah Radio’s prowess on the airwaves. Any airwaves. Online, terrestrial, extra terrestrial, I don’t care. So after watching people like Annabelle use the platform to help curate their particular music tastes into their very own “radio” broadcast, it seemed like a no brainer for me. Although there were plenty of these online audio arenas, it did feel like AMP had a unique positioning in the market. The intersection they had of music curation, show personalities, community and how people could interact really seemed like a callback to the original days of radio.
It’s a shame. Boolah Radio would’ve killed on there.
Sourceshttps://www.digitalmusicnews.com/2023/10/04/amazon-unplugs-amp-live-radio-less-than-two-years/
https://deadline.com/2023/04/clubhouse-live-audio-app-resetting-layoffs-1235340817/
